Brand strategy & positioning
We define how your beauty brand is perceived: your messaging, tone, target audience and competitive advantage in the regional market.
Boost Cosmetics
Elevating beauty
brands across
the region.
A dedicated marketing and consultancy practice helping cosmetics brands grow, communicate and compete across Lebanon and the wider region.
7+Beauty brands
10+Years of experience
Lebanon & beyondRegional reach
A shared sense of beauty
Brands we’ve
worked with.
Global names. Regional favourites. Beauty brands with a story to tell.
So Bio
Co-Lab
Beauty is our business
Your brand’s potential.
Our regional perspective.
Boost Cosmetics is the beauty division of Boost Marketing Agency, built on more than a decade of work with cosmetics and personal-care brands across the Middle East and North Africa.
Beauty here moves fast. Understanding shade ranges, routines, creators and shopping habits matters. We help international brands localise and regional brands scale, from the first strategic decision to a confident market presence.
What we do
Considered strategy.
Beautifully expressed.
Marketing and consultancy with a deep understanding of the beauty business.
Marketing campaigns
From concept to execution, campaigns across digital, social and offline channels, tailored to the beauty industry.
Social media management
Content strategy, creative direction and community management for beauty brands across Instagram, TikTok and beyond.
Brand consultancy
Strategic advisory for brands entering or scaling in Lebanon and MENA: market insight, brand audits and growth planning.
Influencer & PR
The right voices for your brand. Influencer partnerships, press coverage and product launch moments that generate real visibility.
Visual identity & creative
Brand identity, packaging direction, campaign visuals and creative assets that reflect a premium beauty aesthetic.
The bigger picture
From development
to launch.
Every detail should feel like your brand.
Every step should bring it closer to its audience.
Made for your market.
Regional product development, shade ranges and packaging adapted to the people you want to reach.
Ready for its next step.
Retail and distributor readiness, supported by considered beauty content and a clear brand story.
A presence that connects.
Launch content and event presence, including Beautyworld Middle East and Cosmoprof.
A community of
60,000+
Regional beauty, in action
For GOSH, Boost managed social media for the Middle East market, growing the community past 60,000 followers, alongside influencer marketing and product development for the region.
A connected approach to how a brand looks, speaks and grows.
Our approach
Every detail.
A clear direction.
Five connected steps, built around your brand and where it wants to go.
01
Brand audit
We understand where your brand stands, what it stands for and where the gaps are.
02
Strategy
A clear marketing roadmap tailored to your goals and the regional market.
03
Creative development
The visuals, messaging and content that bring your brand to life.
04
Campaign execution
We run and manage campaigns across the right channels to reach your audience.
05
Measure & optimise
We track results, report on performance and continuously improve what’s working.
Who we work with
A partner for your
next stage of growth.
Global brands
International cosmetics brands entering or growing in MENA.
Emerging brands
Regional and independent brands ready to scale.
Beauty services
Beauty lounges, salons and clinics building a premium presence.
Distributors
Distributors and retailers launching beauty and personal-care ranges.
Ready to grow your
beauty brand?
Let’s talk about how Boost Cosmetics can market, position and grow your brand across Lebanon and the Middle East.